
Meet the snake's head fritillary, the rare wild meadow bloom: the snakeskin pattern behind its name, its meaning, and why this checkered stem is so prized.

Our weekly spotlight on some of our favourite blooms... the Foxtail Lily

Our weekly spotlight on some of our favourite blooms... Clematis

Meet the aquilegia, the cottage-garden perennial better known as granny's bonnet: its woodland origins, its meaning, and its distinctive spurred petals.

The iris, named for the Greek goddess of the rainbow: discover its mythology, its meaning, and how this vivid bloom inspired the fleur-de-lis and Van Gogh.

Our weekly spotlight on some of our favourite blooms...David Howard Dahlia

Meet the anemone, the 'daughter of the wind' and a true harbinger of spring: its Greek-myth origins, its meaning, and what makes its vivid petals so loved.

Our spotlight on some of our favourite blooms...Pom Pom Dahlia

Our weekly spotlight on some of our favourite blooms... the Thistle

Our weekly spotlight on some of our favourite blooms... the Echinops

A guide to the daffodil, March's birth flower: the Narcissus myth behind its name, its meaning of rebirth, and why it's the cheerful first sign of spring.

Our weekly spotlight on some of our favourite blooms... the Carnation

Meet the delphinium, the tall blue spire of the summer border: the Greek 'dolphin' behind its name, its meaning, and how to use it in arrangements.

Our weekly spotlight on some of our favourite blooms... the Sunflower

Our weekly spotlight on some of our favourite blooms... the Asclepias

Our weekly spotlight on some of our favourite blooms...Lady's Slipper Orchid

Our weekly spotlight on some of our favourite blooms... Cymbidium Orchid

Everything to know about the orchid, the exotic and enchanting bloom: its rich history, what its idiosyncratic beauty symbolises, and how to make it thrive.

Everything to know about the peony, the lavish late-spring bloom: the Greek myth behind its name, its meaning, peony season, and how to make blooms last.

The 35-million-year-old story of the rose, June's birth flower: its symbolism of love and beauty, its varieties, and how to keep a bouquet looking its best.

Our weekly spotlight on some of our favourite blooms... The English Garden Rose

Our weekly spotlight on some of our favourite blooms... the Guelder Rose

Our weekly spotlight on some of our favourite blooms... The Red Rose

Our weekly spotlight on some of our favourite blooms... Wax Flower

Our weekly spotlight on some of our favourite blooms... the Cornflower

A guide to the hydrangea, the big-bloomed showstopper: its meaning, why its colour shifts with the soil, and how to use these statement heads in a bouquet.

At Floom we’re all about giving, so this July we’re giving you two flowers of the month for the virtual price of one… Don’t ever say we don’t treat you. Introdu…

The clue is in the name. These double flowering dahlias grow to the size, quite literally, of dinner plates. But where do they come from? Dahlias arrived in Eur…

Our weekly spotlight on some of our favourite blooms... Dahlia Karma Bon Bini

The dahlia's story runs from Aztec Mexico to the gardens of Europe. Discover its history, its vivid colours, and what makes this late-summer bloom so loved.

Our Flower of the Month for March? The unique snake's head fritillary, that goes by many other monikers: chess flower, frog-cup, guinea-hen flower, guinea flowe…

As a universal symbol of the festive season, what better time to celebrate holly as our Flower of the Month than December? While it’s technically more of a plan…

Beyond the scarlet window box: discover the geranium's hundreds of species, its history and meaning, and the range of colour, scent and form it offers.

The marigold (calendula), October's birth flower: discover its Aztec history, its meaning, its place in Day of the Dead, and the warmth of its tangerine hue.

Part of the daisy family – yet distinctively different to its common counterpart – you can consider the zinnia the humble daisy’s cooler cousin. Their deciding…

Our weekly spotlight on some of our favourite blooms... Chive Flower

Meet the snapdragon (Antirrhinum), the stem with a dragon-like 'mouth' that snaps open: its folklore of magic and protection, its meaning, and how to grow.

Discover the freesia, the sweetly scented bloom from South Africa's Cape Floristic Region: its meaning of friendship and trust, and how to enjoy it.

Meet the scabiosa, the airy pincushion flower: the surprising medieval origin of its name, its meaning, and why its delicate heads are a florist's favourite.

From Persian origins and the Ottoman Tulip Era to the frenzy of Dutch Tulip Mania, discover the history of the tulip and why it remains a spring favourite.

Discover Sweet William, the clove-scented cottage-garden classic: the theories behind its curious name, its meaning of gallantry, and how to enjoy it.

Our weekly spotlight on some of our favourite blooms...The Sweet Pea

Our weekly spotlight on some of our favourite blooms... The Astrantia

Our weekly spotlight on some of our favourite blooms... the Nigella

Our weekly spotlight on some of our favourite blooms... the Astilbe

Our weekly spotlight on some of our favourite blooms... the Veronica

Our weekly spotlight on some of our favourite blooms... the Crocosmia

Our weekly spotlight on some of our favourite blooms... the Aconitum

Our weekly spotlight on some of our favourite blooms... the Dill

Our weekly spotlight on some of our favourite blooms... the Chocolate Cosmos

Our weekly spotlight on some of our favourite blooms... the Setaria

Our weekly spotlight on some of our favourite blooms... the Nerine

Our weekly spotlight on some of our favourite blooms... the Belladonna Lily

Our weekly spotlight on some of our favourite blooms... the Salvia

Our weekly spotlight on some of our favourite blooms... the Larkspur

Our weekly spotlight on some of our favourite blooms... the Japanese Anemone

Our weekly spotlight on some of our favourite blooms... the Passion Flower

Our weekly spotlight on some of our favourite blooms... the Hellebore

Our weekly spotlight on some of our favourite blooms... the Scabious Pod

Our weekly spotlight on some of our favourite blooms... the Paper Daisy

Our weekly spotlight on some of our favourite blooms... the White Cosmos

Our weekly spotlight on some of our favourite blooms... the Toad Lily

Discover the amaryllis, the bold winter showstopper: its dramatic trumpet blooms, its tangled botanical history, its meaning, and how to make it last.

Our weekly spotlight on some of our favourite blooms... the Lisianthus

Our weekly spotlight on some of our favourite blooms... the Pussy willow

Our weekly spotlight on some of our favourite blooms... the Euphorbia

Our weekly spotlight on some of our favourite blooms... the Parrot Tulip

Our weekly spotlight on some of our favourite blooms... the Brunia

Our weekly spotlight on some of our favourite blooms... the Allium

Our weekly spotlight on some of our favourite blooms... the Butterfly Ranunculus

Our weekly spotlight on some of our favourite blooms... the Hyacinth

Our weekly spotlight on some of our favourite blooms... the Sanguisorba

Our weekly spotlight on some of our favourite blooms... Craspedia

Our weekly spotlight on some of our favourite blooms... Brodiaea

Our weekly spotlight on some of our favourite blooms... Oriental Poppy

Our weekly spotlight on some of our favourite blooms... Campanula

Our weekly spotlight on some of our favourite blooms... Wild Bergamot

Our weekly spotlight on some of our favourite blooms... Buddleia Davidii

Our weekly spotlight on some of our favourite blooms... Double Click Cosmos

Our weekly spotlight on some of our favourite blooms...the Tickseed

Our weekly spotlight on some of our favourite blooms...Echium Vulgare

Our weekly spotlight on some of our favourite blooms...the Bupleurum

Our weekly spotlight on some of our favourite blooms...Mignon Dahlia

Our weekly spotlight on some of our favourite blooms...Bird Of Paradise

Meet the ranunculus: its central-Asian origins, the 'little frog' behind its name, its layered rose-like petals, and why it's a springtime Floom favourite.

Our weekly spotlight on some of our favourite blooms...the Anthurium

Our weekly spotlight on some of our favourite blooms... the Amaranthus

Our weekly spotlight on some of our favourite blooms... the Achillea