Selecting the right bouquet for a special occasion – like Valentine’s Day – is no easy feat. There are all sorts of questions to consider… which flowers? Where do I send them? Do I remain elusive, or simply sign my name? Thankfully, we’ve compiled a fail-safe V-day survival guide. Here’s to nailing February 14th with a little help from the Floom team.
1. Picking the right flowers
It depends what you’re trying to say. For the one you love, opt for red roses. Bursting with natural beauty, depth and complexity – just read our FOTW for reassurance – they needn’t be a cliche. Meanwhile those of the pink variety symbolise compassion and admiration making them perfect for a friend.
If you’re in New York, why not send our bespoke bouquet created in collaboration with Fleur du Mal? It’s comprised of red and pink roses, ranunculus and a single chilli-red anthurium (potentially the most sensual of all the flowers).
potentially the most sensual of all the flowers...
2. Red roses aren't the only option
The opportunities are endless. But for an alternative that’s as rich in colour and equally as passionate, opt for anemones. That, according to Ovid’s Metamorphoses, was created by the goddess Venus.
3. Include a gift note
Personally, we’d advise anonymity, accompanied by a considered, doting message. All of ours are hand written for that extra touch of personality.
4. Be organised
Order them now! You’re able to send flowers up to 14 days in advance on Floom.com, so there’s no reason to wait. But if you’re the last minute type you can order as late as 1pm on the fabled 14th (next Wednesday!) and they’ll be delivered by 5pm.
5. Get them delivered
If there’s one day of the year on which public displays of affection are allowed – this is it. Send them to your lovers place of work and rest assured that your flowers will blow the others out of the water.