At Floom we’re lucky enough to work with some of the finest florists in the city, who (if we dare say so ourselves) elevate the craft of flower-arranging to an art form. A deftly trimmed stem here, a meticulously positioned burst of colour there: suddenly your dinner party has the perfect centrepiece, one that says, “I’m sophisticated enough to have evolved from grubby house parties but not so sophisticated that I’m ready to settle for a boring bunch of generic lilies to accompany an average Bolognese just yet.”
The thing is, when we’re constantly surrounded by such impressive floral creations, its easy to sometimes completely divorce the plants themselves from the lands in which they first flourished. Nature is not the cute and Disney-fied playground we’d perhaps like it to be. Nature, as Darwin rightly pointed out, is grounded in struggle: a constant battle for survival. Which of course can make the incredible beauty of flowers all the more remarkable.
Consider this then a love letter to the flowers that thrive in some of the most difficult terrains out there, as we look to the deserts of the world for flowers that prosper in the most unexpected of places.