Floom + Fleur du Mal
A Valentine's Collaboration
To celebrate our arrival in New York, we’ve teamed up with the city’s most loved luxury lingerie brand, Fleur du Mal to craft you a bespoke Valentine’s gift. The resulting bouquet is one that perfectly epitomises Fleur du Mal’s subversive femininity and Floom’s creative mood.
Together, we’ve hand-picked a considered spectrum of stems, not just for their outward appearance, but also for their ability to symbolise the spirit of Valentine’s day.
Join us on the hand-picked journey that lead us to the final bouquet...
The Color Palette
Ruby Red:
Associated with fire, passion, strength, desire and of course, love in honour of the patron saint.
Powerful Pink:
Though often associated with cuteness and sweetness spiritually, pink represents care, love and compassion.
The Flowers
A Single Anthurium
Perhaps the most sensual of all the flowers, the anthurium derives from the tropical regions of South America, appearing in the bouquet in a fiery chilli-red hue.
The Flowers
Red Roses
Never underestimate the power of the red rose. A timeless symbol of passion and romance, that’s been storied throughout history on its journey from lover to lover.
The Flowers
Pink Roses
Softer than their crimson counterpart, the pink rose adopts the compassion of its sibling while acting as a sign of promise, hope and new beginnings.
The Flowers
Ranunculus
There’s a historic myth surrounding this flower, that explains that the giving of a bouquet of ranunculus says “I am dazzled by your charms”. Dazzling your loved ones is only a click away.
Introducing Fleur du Mal
Founded by Jennifer Zuccarini, Fleur du Mal is the label on a mission to change the way women approach lingerie via desirable, yet wearable design.