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Floom + Fleur du Mal

A Valentine's Collaboration

To celebrate our arrival in New York, we’ve teamed up with the city’s most loved luxury lingerie brand, Fleur du Mal to craft you a bespoke Valentine’s gift. The resulting bouquet is one that perfectly epitomises Fleur du Mal’s subversive femininity and Floom’s creative mood.

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Together, we’ve hand-picked a considered spectrum of stems, not just for their outward appearance, but also for their ability to symbolise the spirit of Valentine’s day.

Join us on the hand-picked journey that lead us to the final bouquet...

The Color Palette

Red

Ruby Red:

Associated with fire, passion, strength, desire and of course, love in honour of the patron saint.
Pink

Powerful Pink:

Though often associated with cuteness and sweetness spiritually, pink represents care, love and compassion.
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Introducing Fleur du Mal

Founded by Jennifer Zuccarini, Fleur du Mal is the label on a mission to change the way women approach lingerie via desirable, yet wearable design.