1. Get your roses into water as soon as possible, they'll be quite thirsty by the time they reach you.
2. Trim the stems of the roses by removing any dead or wilting leaves or flowers.
3. Cut off about 2cm from the bottom of each stem (it sounds crazy, but trust us here). Ensure you only use sharp scissors or secateurs, as if you use a blunt implement you risk damaging the stems and reducing their ability to take up water.
4. Ensure that the vase you use is squeaky clean. Washing with hot, soapy water and giving it a thorough rinse afterwards should have it clean enough.
5. Once your flowers are in the vase remove any thorns or leaves that fall below the water level - otherwise there is the opportunity for algae and bacteria to form (and no-one, least of all your rose stems, want that).
6. Remember that roses are summer flowers, so they prefer lukewarm water rather than cold water as it helps them to absorb their food and water more efficiently. Who does prefer cold water though?
7. Check the water regularly and change it every couple of days to keep it fresh and algae free.
8. Cut roses are delicate flowers, so keep the bouquet out of direct sunlight and away from cold draughts if possible.
Want to check our local florists' Valentine's Day roses? Or get some inspiration for your Valentine's Day message?