Common Heather (Calluna Vulgaris) grows natively across Staffordshire, littering heath and moorland around Tamworth. The mauve flowers of heather, blooming in late-summer, provide the otherwise verdant countryside with flashes of intense colour.
Heather is highly valued both for its beauty and its edible properties, which have for centuries made it an indispensable component of life for many in the British isles. Heather honey is a widely loved delicacy yet perhaps less well-known is heather beer, a favourite in England, Scotland and Wales throughout the middle-ages. Today it is still produced by a few small, craft breweries, yet under strict regulations.
Floom’s flowers for delivery in Tamworth are inspired by the wild beauty of Heather, the town’s floral emblem. Florists in Tamworth continue to work with heather when crafting their handmade arrangement.