
Dutch-born, London-based florist Leonoor Vader hails from a fine art background but soon succumbed to the artistic pleasures of the natural world. Living the life of a struggling artist and subsidising her income with part-time work in a flower-shop (which in itself sounds rather romantic, right?), Leonoor soon became disillusioned with the art world. “If I wasn’t a florist I’d probably still be a sculptor,” she says, “though perhaps not a very happy one. I’m a people person and love working with our customers - sculpting is quite a lonely profession.” These statements ring true in the vibrant bouquets that Vader and her team now craft from their workshop in Richmond. Unmistakably joyous and forged from personal touches, it’s all about relationships for Rose & Mary, and what different flowers mean to different people’s lives. “The bouquet becomes a hybrid of the giver and receiver’s personal favourites, as well as the season and the reason!”

Very good service, with plenty of beautiful flower options, covering all areas.
Easy to use website, beautiful flowers and so nice to support local businessez
Easy ordering, fast delivery, no issues at all. Super happy!
I have a very good experience with Foolm. Has used it a lot! Maybe it would be nice to get a message when the request of delivery time doesn’t wirk. I have requested morning delivery when I know the person will be away the rest of the day. Otherwise good an reliable service. Kind regards Anna-Karin
Excellent flowers, timely delivery, would definitely recommend!
The flowers were delivered on time. The arrangement was absolutely beautiful and looked unique. The peach colours of the flowers with the berries blended so well together.
I have used Floom on many occasions. This was for a cousin’s special birthday. As I live in Aussieland and she in the UK I didn’t see them but she phoned me to tell me that they were the most beautiful flowers she had received. Thank You Floom
Excellent service and bouquet. The flowers are such a beautiful design!! I’m super pleased every time I order something from Floom!
I sent a bouquet from the US to London when a friend lost her dog. The delivery guy was sweet, the arrangement was gorgeous and made my friend feel loved.
Bouquet was beautiful and so was the vase, order was on time and professional, as always with floom!
We had a wonderful experience using Floom! The deliver was the fast, the bouquet was generous and lovely and the recipient was pleased. We will definitely use them again!
easy and convenient to use. lots of options from local stores
Last minute order of flowers on Mother’s Day and they were delivered without issue and were well enjoyed.
Absolutely beautiful bouquet, really stunning high-quality flowers perfectly arranged. My wife LOVED them!!!
I've been using Floom for a few years, and have always been very pleased with the quality of the flowers from the local florists that they use and with their excellent customer service. Their deliveries are always prompt, and I think they represent excellent value all around. I highly recommend them and will continue to use them.
We’ve ordered from you before and have been very satisfied. This time, although the wreath was beautiful, the delivery person left it in the lobby of our block of flats rather than bring it up to our flat (2nd floor - we had buzzed him in so he knew we were home). In comparison, this was the only time our Floom order hadn’t been brought up to our door.
Was very happy with the order preparation and the subsequent delivery
I’m in Australia and getting flowers delivered to an area of London I’m unfamiliar with seemed like a big hassle. Ordering through Floom took a couple of minutes, the flowers were delivered the next day and they were gorgeous (exactly as on the website)!
Gorgeous flowers that were very well loved to celebrate the arrival of a new baby
The lady was super sweet and rang me to say that they didn't have any good peonies and suggested some other flowers that were of great quality. I really appreciated this touch
Wonderful bouquets, and excellent customer service! Highly recommended
Excellent service. A beautiful bouquet, just as pictured, arrived in perfect condition and on time . The recipient was delighted. Thank you
Very happy recipient and they totally looked the way they appeared on the website. Gorgeous.
First time I have ordered flowers from you - they were delivered on the day as promised to the delight of the receiver- lovely arrangement of fresh peonies! Wish I had ordered them for myself! Thank you
Floom were easy to order from, clear in their updates of my order and delivered on time. Fab service, will be using again for sure.
A lovely bouquet was delivered cheerfully and on time for my daughter’s birthday. She messaged: “These are the most beautiful flowers I’ve ever gotten!”
The bouquet was excellent and made my friend very happy. The hand-written note was very nice and above all correctly written although it was not in English. I am very happy with my purchase overall.
beautiful flowers! my mother in law was very happy.