
Kika, the founder of Bristol-based Belle De Jour, originally hails from France, where she spent many years honing her craft at the Toulouse flower market. While many of us might recognise the name of her floristry shop as the title of a certain risqué Buñuel film starring Catherine Deneuve, that title is in itself a reference to the French name for the daylily, meaning ‘beauty of the day.’ Her own Belle De Jour draws on this meaning to magnificent effect, capturing in each bouquet the everyday beauty of Bristol and its surrounding countryside. “Flowers make great gifts,” says Kika, “because they are like us - ephemeral and strong, fragile and resilient.”



A Bunch of Fluttery
Delivered to Bristol
I ordered a bunch of mimosa (not cheap) for a friends birthday as she loves that flower. All seemed fine until I got a message on the day of her birthday to say that the florist swapped it to a bunch of tulips. My friend…
Thank you for taking the time to share your feedback with us. I’m truly sorry to hear about your experience and understand how disappointing it must have been, especially given the importance of the occasion and your fri…
Floom5 months ago

Benett
Delivered to Bristol
Amazing service! Thanks a lot. My sister really liked the flowers.

Easy as sunny day
Delivered to Bristol
Speedy service, very efficient.

Bisous
Delivered to Bristol
Easy website and the people I sent flowers from Floom to were delighted! What could be better?
Thanks Moira, lovely to hear that you and your recipient were both delighted with your order!
Floom4 years ago

Chrissy
Delivered to Bristol
I was particularly flustered and lacking in time as I was trying to procure flowers for someone on short notice, and after scouring independent flowershop websites for far longer than I should have, I realised Floom was…