Jennifer and Nicole are the dynamic duo behind Fiore Designs of Venice, Los Angeles. While Nicole spent fifteen rigorous years prior to their team-up working her way through the entertainment industry (“I did everything from location managing to producing”), Jennifer spent an even longer amount of time – 18 years – steadily building a floristry business. “It was all based upon connections with extremely talented and generous people,” she says. “I collaborated with lovely women who helped nurture my design process and find my own voice as a creative force.” When Nicole became the latest talented lady to cross paths with Jennifer, five years ago, the two found a lasting spark built upon their shared love of the artistry they saw in bouquets of flowers. The rest, as they say, was history.
In their eyes there is no such thing as just a bunch of flowers – bouquets are, they say, “floral storytellers. They represent so much more than their obvious beauty – they represent life itself in all its charm but also its sadness. The cycle is relentless and their petals are as fleeting as we are. Different from any other form of art, a floral design is created from nature and changes as the flowers begin to open. The design evolves… it’s a living work of art.” We’re thrilled to be able to share these ‘living works of art’ with you on Floom!