Los Angeles — South Pasadena

Sincerely Vavé

Given their background in the world of weddings and events you might expect the team behind South Pasadena’s Sincerely Vave to leap to one of those when asked what their favorite floral memory is. A fairytale celebrity marriage perhaps. Maybe a super-extravagant sweet sixteen. It’s a pleasant surprise then when founder Jessica Grey instantly jumps to an altogether more meditative moment. “We took a team field trip to a local flower farm to experience the beauty of where our flowers are grown,” says Jessica. “Arriving that day as the sun was rising over the San Gabriel Mountains, smelling the sweetness of the garden roses and geraniums and soil, watching farmer Patrice and his son explore the rows of zinnias and dahlias… it’s something I’ll never forget.” Jessica describes the instant, instinctive impact it had on the gathered florists. “We grabbed a bucket and shears and harvested our very own flowers that morning for our weekly orders and I felt deeply grateful as we resonated with the world around us.”

It’s this pastoral sensibility that elevates Sincerely Vave above so many other florists focused on the luxury event side of things – as Jessica says, “our style is lush and organic. We create luxurious bouquets but they always have our signature bohemian touches.”

Floom Vave Studios La Florist Studio 2
Our background is in floral, whilst our expertise is creating beauty...
Floom Vave Studios La Florist Studio 3
...and positivity while manifesting your dreams into reality.

Current products

Sincerely Vave|0000|915 Fremont Ave South Pasadena, CA, 91030