Working in the wine trade and frankly fed up with seeing uninspiring, dreary gifts full of cheap plonk and miserable jars of quince jelly, Will wanted to shake things up.

Will started creating his own gifts, full of colour and consisting of tantalising products he would want to buy and tuck in to aimed at a more product conscious generation. We wanted sell-by-dates to become irrelevant; our gifts should be irresistible. Quince jelly’s time was up!