At Floom we love showcasing fresh bunches of flowers as unique and special as the people you want to send them to. We also love supporting independent florists in what they do best: creating exquisite arrangements.
The idea for this collection came in lockdown, after seeing that so many of our florists were finding it more and more difficult to photograph their own bouquets. So together we created Floom Collection – a selection of products designed by our in-house merchandising team and some really talented florists, which can be used as a blueprint for other local independents to recreate themselves.
The creations are intended to promote the incredible seasonal nature of our world whilst bringing the outdoors, soft floral scents and a sense of wellbeing into the homes of you and your loved ones. When we're spending so much time at home and apart, we really believe that small joys like bringing the outdoors inside can make a big difference. Happy shopping :)
From everyone at Floom x