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It’s perfectly named really: That Flower Shop. It's unassuming, yet still steeped in conviction about what it says and does - much like founder Hattie Fox. A seasoned florist despite still sitting the right side of thirty, she cut her teeth working the flower kiosks of West London since her mid-teens. Three years ago she crossed the city to set up her own business in the heart of burgeoning, bustling Shoreditch. The overflowing, jungle-like interior of That Flower Shop inspires some of the most instinctively beautiful and creative bouquets you are ever likely to lay eyes on.
“Hattie? She's the boss. Think Grand Master Flash meets Mary Berry.”
“We love flowers because every couple of months you can fall in love with a new one and you can't really do that with humans.”