Holly McLoughlin – the founder of London’s Holly & Ivy floristry studio – has been working with botanicals since the age of 17, but it wasn’t until later in life that she decided to pursue a career in floristry, realising its potential as a vehicle through with she could better her mental health. “I am at my happiest when around flowers,” explains Holly. “The moment I walk through the studio door on a delivery day, I’m like a kid at Christmas. Unwrapping each piece of brown paper tightly holding a beautiful bunch of the sweetest stems. Each part of the process is perfect, whether that is conditioning stems, formulating the most aesthetically pleasing way of display my buckets full of flowers into the fridge or selecting stems to create my next design – it’s simple beyond compare.”
Holly describes the Holly & Ivy aesthetic as “chic floral design with a natural, wild and meadow style”. According to Holly, each of their designs is created with the individual in mind. “I love to design arrangements that create a message that’s felt deeply by the recipient,” she explains. In addition to creating beautifully unique hand-crafted bouquets, Holly & Ivy is a studio that’s aware of its environmental impact and “conscious of the bigger picture that surrounds us in the world we live”. “I’m always actively seeking out and finding new ways for us to do our bit,” says Holly who goes on to explain that the studio has reduced it’s cellophane use, by replacing it with brown paper where possible.
Floral design and craftsmanship aside, Holly’s other love is her four-legged friend, Chilli, a two year old Jugalier – that’s a Jack Russell, Pug and King Charles Cavalier Cross – who makes regular appearances on the Holly & Ivy Instagram account.