Floral Evolution

London

“Blousy, interesting, fragrant, fragile and beautiful even when fading…” That’s how Catherine of Floral Evolution describes the garden rose, but boy do a lot of those qualities sum up exactly why we all love flowers in general. After a years-long love affair with fresh flowers in all their seasonal glory, Catherine decided to share them with as many of her South London neighbours as possible - and thus Floral Evolution was born. Catherine’s dream getaway would be into the far reaches of the Amazon - “engrossed in nature, living through the elements… What could be better?” Whether she’s talking about garden roses or jungle escapades there’s a wildly romantic feel to the world Catherine conjures - which is fitting, given that “wildly romantic” is exactly how she describes her own floral arrangements.

Floom Floral Evolution Studio 2
“If we were flowers, we would be: A garden rose...”
“... Blousy, interesting, fragrant, fragile and beautiful even when fading.”
Floom Floral Evolution Studio 3
Floral Evolution, 2248696004, 49 Glenwood Road, Catford, London, SE64NF