Lee Tiplady’s Delta of Venus floristry studio is renowned for its bespoke, cutting-edge botanical designs and distinctive installations. “Our aim with each individual enquiry is to craft arrangements that are uniquely personal be it to thrill, inspire or pay homage,” explains Lee. It’s a sentiment that’s brought to life through arrangements that straddle the innate ephemeralities of both fashion and flowers.
Describing their floristry style as, “Irreverent with a heart”, every element of a Delta of Venus arrangement is considered down to the final stem. “We thought about flowers and how one can relate to them more intelligently, more poetically and how we might bring charisma and audacity to the world of flowers,” explains Lee. “Above all we wanted to have fun with building our brand so we’ve infused it with with provocation because we wanted to be more than pretty flowers plucked from a field, we wanted to be sexy, modern iconoclasts.”
For Lee, working with flowers offers relief from the man made city in which we live. “In a busy Metropolis like London, working with flowers is a wonderful reprieve from the chaos…. How can one not love working with flowers?” We might be bias, but that’s a question we ask ourselves daily at Floom HQ. That, and the “look of delight on the recipients face” when they receive a beautiful hand-crafted bouquet.
If Delta of Venus were a particular stem, Lee is sure that it would be the “overpoweringly fragrant” tuberose, because Delta of Venus “exudes both aphrodisiac and narcotic properties”.